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The customer journey is something marketers should always be thinking about. As with any other channel, pay-per-click (PPC) advertising will only earn rewards when you align your efforts with customer needs. Keeping the user's intent in mind, you can design a PPC strategy that connects your business with more potential customers.
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Having a strong digital footprint on the internet is very important for businesses to succeed in today's digital world. With today's sophisticated digital lifestyles, consumers are likely to check Twitter on Facebook, browse their email inboxes, and search for products and services on search engines.
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